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Destination Vision
Bloomington/Monroe County is a year-round tourism destination offering a rich diversity of attractions encompassing a unique blend of cultural and arts facilities, sports and recreation, history and heritage, and natural environments. Renowned for its world-class university, lake and uplands, countryside villages, downtown square and shopping districts and unparalleled dining variety, the city and county cater to regional, national and international visitor audiences who experience a genuine feeling of Indiana Hoosier hospitality.
Organization Mission
The Bloomington/Monroe County Convention & Visitors Bureau is the official tourism destination marketing and management organization for Monroe County, Indiana. As a strong advocate of sustainable tourism and economic development, the MCCVB markets the county's natural and developed cultural, sports and recreation, historical, environmental, institutional and business attractions to meeting groups and various vacation travelers. With the positioning approach and theme of "Breakaway to Bloomington," the MCCVB prepares and implements research-based, and partnership-oriented marketing programs, including communications with potential domestic and international visitors and county residents, and encourages new tourism development projects.
Organizational Vision
The Bloomington/Monroe County Convention & Visitors Bureau is the leader of a cohesive tourism destination team that has strong support and involvement from the Bloomington, Indiana community.
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